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who
we
are

At Compass Research we use our passion, enthusiasm and expertise, to bring human insight and user experience into the reality of the commercial world, driving success in competitive marketplaces.

Working collaboratively with you, Compass Research excels at high quality, innovative research & insight consultancy.

We carefully blend the right mix of qualitative and quantitative research, delivering integrated solutions to your business challenges, to empower you to make balanced business decisions

We’re a full-service, consumer & B2B insight consultancy, working with you to address your challenges and opportunities, supporting the strategic direction and tactical development of your business.

about us...

Our
Services

Our services involve market research consultancy, development & design of brand positioning, market segmentation and sizing, proposition design & NPD, communication development, user journey mapping.


Syndicated
Research

GDPR/Cookie Research Syndicate Launched

Cookie banners provide a hurdle to consumer interaction with company websites, creating the challenge of how to gain true consent that is based on consumers understanding the consequences of giving their permission. In addition, users must have control over their chosen cookie settings and must not be ‘nudged’ into acceptance.

Recent research has shown that most cookie consent notices are not compliant with the European privacy law and the ICO have recently updated their guidance, reigniting the debate about how companies should engage with their website visitors to gain consent for cookies.

Compass Research and 6sm are combining their expertise to support businesses, to find a solution which balances compliance, consumer and business requirements. Aimed at data controllers and / or research professionals, we are therefore conducting syndicated research amongst consumers, as recommended within GDPR and who to date seem to have been ignored in this debate.

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what
our
clients say

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I have worked with Sue and Fran on several projects over the years. Without doubt they 'get it' when it comes to translating the brief in consumer research. They work hard to deliver on all requirements. Aside from that they are a pleasure to work with too!

Sarah Jeffery | SLJ Interim Solutions Limited

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