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At Compass Research we use our passion, enthusiasm and expertise, to bring human insight and user experience into the reality of the commercial world, driving success in competitive marketplaces.

Working collaboratively with you, Compass Research excels at high quality, innovative research & insight consultancy.

We carefully blend the right mix of online and f-2-f qualitative and quantitative research, delivering integrated solutions to your business challenges, to empower you to make balanced business decisions

We’re a full-service, consumer & B2B insight consultancy, working with you to address your challenges and opportunities, supporting the strategic direction and tactical development of your business.

about us...


Our services involve market research consultancy, development & design of brand positioning, market segmentation and sizing, proposition design & NPD, communication development, user journey mapping.


GDPR/Cookie Research Syndicate Launched

Cookie banners provide a hurdle to consumer interaction with company websites, creating the challenge of how to gain true consent that is based on consumers understanding the consequences of giving their permission. In addition, users must have control over their chosen cookie settings and must not be ‘nudged’ into acceptance.

Recent research has shown that most cookie consent notices are not compliant with the European privacy law and the ICO have recently updated their guidance, reigniting the debate about how companies should engage with their website visitors to gain consent for cookies.

Compass Research and 6sm are combining their expertise to support businesses, to find a solution which balances compliance, consumer and business requirements. Aimed at data controllers and / or research professionals, we are therefore conducting syndicated research amongst consumers, as recommended within GDPR and who to date seem to have been ignored in this debate. If you would like more information, please contact / 07768 932432


clients say

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Compass will always rise to the challenge of the brief, no matter how difficult it is in terms of complexity or timings, delivering well-constructed research activities which drive real actionable insight, both on-time and on-budget. We always enjoy their informative and engaging debriefs, the outputs of which enable our business to make informed, evidence-based decisions.

Eve Clowes | Head of Brand & Proposition | Police Mutual Group