Case Study : Travel - Retention and Innovation
|In order to halt the decline of a client’s travel business, as a result of increased use of the internet and economic constraints, Compass were asked to review the clients existing travel proposition.|
The client ran a bespoke telephone agency, who not only identified and booked holidays, but provided a concierge service resulting in an enhanced travel experience.
Compass designed a three stage research approach, including; An initial qualitative assessment of the existing service and identification of possible new propositions, quantitative validation of the resulting propositions and finally, communication research, in order to ensure the advertising and marketing materials were effective in promoting the final proposition.
By understanding the desires of the 30 + year olds market, Compass worked with the client to develop a more up-to-date, competitive and affordable proposition.
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