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Case Study : Member Magazine Development and Creative Imagery

    In order to design a successful and appealing customer magazine, it is crucial that the target market is well understood.

Compass have undertaken a number of creative development initiatives, working with clients and creative agencies, to understand their target audiences motivations, shopping habits, brand preferences, hobbies and interests.

Groups and depths, enable Compass to spend time with the target audience to design and test propositions and creative styles using visual stimulus to streach the consumers imagination.

By utlising thorough insight into the readers, in terms of content, style and size, such research enables the creative designers and marketeers to create a magazine that will encourage; pick up, readership, consideration of products and services and the effectiveness of incentives.

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