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Case Study : Confectionary Packaging

    It is not always clear why product sales are declining and after much desk research and discussion with the distribution teams, Compass were asked to identify whether a clients confectionary product was experiencing declining sales as a result of; the product, the price, the merchandising, or the packaging

It is not always clear why product sales are declining and after much desk research and discussion with the distribution teams, Compass were asked to identify whether a clients confectionary product was experiencing declining sales as a result of; the product, the price, the merchandising, or the packaging.

Utilising in-store observational techniques, customer and non customer depth interviews and group discussions, Compass were able to unravel the dilemma, resulting in not only a re-design of the products packaging, but the bar sizes available as well.



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