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Can the financial sector thrive on Social Media?

08-Oct-2012

Compass are constantly reviewing and gaining insight into the use of digital strategies, including Social Media.  We have recently found an article which questions whether the Financial Services can thrive on Social Media, and thought it may be of interest to our financial clients.

Compass is currently developing a syndicated study into the expectations of consumers when they interact directly or indirectly with a brand or via different digital media.  Most importantly what impact does this have on their view of the brand and ultimately their advocacy?

If you would like to explore specific gaps in your knowledge relating to digital communication with your customers / potential customers, let us know and we can discuss their inclusion in this forthcoming study, by contacting Sue Diamond 01423 881788 / sue.diamond@compassresearch.co.uk


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